A beautifully designed web design is terrific. But sometimes form can complicate function. We’ve all been there. You find yourself on an awe-inspiring website. You’re a couple clicks in when it happens.
What do I do now? How do I… ? Hey, what just happened?
Enter the dreaded back button. Or worse, you abandon the site.
A good rule of thumb is, if it’s not obvious, it’s obviously not working.
Here’s a baseline checklist to help you keep your site’s key functional elements in check.
1. Don’t lose primary navigation in internal pages.
2. Give the user a way to contact you at all times.
3. Monitor your analytics.
4. Write good content with a purpose.
5. Don’t over saturate your website with social feeds and sharing icons from all over the universe.
6. Use Flash animations sparingly.
7. Don't reinvent the wheel.
Bottom line -- If you think about web design as a way to enhance its functionality, you're in a safe place. If you're using the design of your website to make up for a lack of purpose, then it's time to re-examine. Approach your website as a user would. Use design to guide them in doing what you want them to do.
Image by Jeezny on Flickr, licensed by Creative Commons.
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This was said beautifully: “To much Flash animation hides keywords from search engines and creates slow page loads. Use Flash graphics to compliment the great content on your site, not mask it.”