above the fold (social media)

LinkedIn's new company pages recently came out of beta. The new company page is different from the old in that it allows businesses many new features it previously lacked. These include some of the functional elements of a Facebook business page combined with the ability to follow others, like Twitter. Time will only tell if this is actually something that will catch or benefit businesses. But in the meantime, if your business is already on LinkedIn or is thinking about pursuing a strategy there, there are some things you should know about the new features and how you can better use this tool to connect with new customers and promote your company online. 

Here's the skinny: 

Get reviews and showcase recommendations

Perhaps the best new feature of the LinkedIn company page is that it allows businesses to feature reviews from their clients and peers. Just imagine the possibilities. You can connect with your customers on LinkedIn and ask them for a review that displays on your LinkedIn profile. When your connecting with potential clients, your reviews are visible and provide you with great social proof for your product or service. 

List and describe products and services tab 

Not only can you specify your industry, the new LinkedIn company page gives you an entire public tab to talk up your products and services. And there is no character limit on that. AT&T's got 10 products with accompanying images featured on its page. 

Analytics

"Two analytics let you benchmark your company against similar companies:

• Number of overall page views and page views by tab per month
• Number of unique visitors per month

You can also view the number of clicks per month on each link on your Products & Services page, as well as your company’s number of followers per month by industry, function and company."

- Constance Semler, Content Marketing Institute

Here are some screenshots from some of the new analytics reports.

Robust careers section 

In addition to the Products & Services tab, a robust Careers section allows users to post job openings. Though this is not a new feature, the new company page gives more attention to job postings than it previously did by making it a static feature in the navigation. 

Showcase your talent 

The new profile allows your connections to not only find out about your company but the people who work there, too. Not only that, they can use that data to compare your team to other companies in your industry. If you've got a stellar lineup, this is where it can really benefit you in getting new business. 

We're excited to hear more about the new features you may have found with the new LinkedIn company pages now out of beta. Post your two cents in the comment section below, give us a shout @iexposure on Twitter or post on our wall. 

Photo by smi23le and licensed by Creative Commons

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