above the fold (seo)

Thanks to our friends at WebProNews, we now have additional insight into Google's most recent iteration of its algorithm.

Matt Cutts, head of WebSpam at Google, fielded questions in a live chat with webmasters. 

Interestingly, this update wasn't a function of Google's WebSpam division, who usually spearheads algorithm updates in the pursuit of eliminating spam. This update was merely a function of the Search Quality division in collaboration with WebSpam.

One of the most powerful takeaways from this video is the following quote from Matt:

"If you are providing high quality content that users love, you will be ranking where you expect to rank."

Give it a look, and let us know what you think in the comments below. Or, tweet at us @iexposure, or find us on facebook!

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