above the fold (content strategy)

Mobile Internet use and mobile development is moving at breakneck speeds. It's hard enough to keep up with the latest apps. (Angry Birds is over, people. Wait. Right?) It's even harder to keep up with how users are accessing the Internet on their mobile devices.

As search engines like Google, Yahoo! and Bing change their algorithms and compete to deliver the best mobile search experience, and mobile operating systems update their applications, browsers and features with every new model, marketers are scrambling to keep up with a spastically-evolving landscape.

Here are the latest stats on mobile Internet use, along with some tips from marketing and mobile experts that might help bring some clarity to any mobile web plans you may have moving forward.

STATS:

• Mobile Internet use is set to overtake desktop use in the next four years. (Search Engine Land)

• Webmasters no longer need have to have a separate mobile site – they simply need to have mobile friendly pages that can be housed under the same URL. (Google)

• Mobile search is different from device to device and will present different search engine results.

• The most used mobile apps in the U.S. are games; news; maps; social networking and music. Facebook, Google Maps and The Weather Channel rule. (mobiThinking)

• M-commerce (mobile shopping) is predicted to reach $119 billion in 2015. (mobiThinking)

• HTML 5 can be incorporated into mobile SEO practices to enhance a mobile site’s usability and performance, resulting in higher page rankings in search engines. (Mashable)

• The level of search personalization in mobile browsers will be higher because mobile phones are personal. (Search Engine Land)

• Search engines are the most visited sites on mobile devices. (Clickz)

• 9 out of 10 smartphone searches result in an action, such as purchasing or visiting a business. (Clickz)

TIPS from TopRank:

• Remove Flash, Java and any plug-in content from your mobile site unless absolutely necessary.

• Remove images from your mobile site unless absolutely necessary.

• The best way to ensure you are found on mobile devices is to make sure your site is in all the local search directories with full and accurate profiles. Places like Google Local and Yahoo Local probably receive more traffic from users who want to find business in a certain area. (We like this one A LOT.)

TIPS from Google:

Making websites more mobile friendly.

Ready to make your website mobile friendly? Contact us to find out how we can create a mobile strategy for your business.

Did you find this roundup helpful? Let us know in the comments below or tweet us @iexposure. 

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• "7 Critical Tips for Developing an iPhone App" - Camella Mendez
  posted by: Camella Mendez - 08.19.2011
• "STATS: What You Need To Know About The State Of Mobile" - Camella Mendez
  posted by: Camella Mendez - 06.23.2011
• "How An Expert Can Save You Money on Your Pay-Per-Click Campaign" - Jason Stinnett
  posted by: Jason Stinnett - 02.24.2011