above the fold (social media)

With more than 30,000 non-profits using Facebook pages, it's no surprise the social network recently launched its non-profit resource center – Non-profits on Facebook.

The center offers non-profits and other social organizations a direct channel to information, tips, guides and other useful resources to help them use their pages to their fullest potential and harness the effectiveness that Facebook can have on social causes.

The resource center houses a section that outlines the many features available to non-profits on Facebook. “Causes”, an application that works within the social network and other application resources is outlined there, (the Causes application allows nonprofits to raise funds for specific campaigns), as well as simple instructions detailing how to set up a basic Facebook page for a non-profit. There are even simple instructions on how to launch and manage a Facebook ad campaign, create an event or claim places.

Though the non-profits resource center would be a great tool for anyone using Facebook for business, it's great to see the network create a central location for all of these features that allows even basic users to access everything they might require in one place. For users unfamiliar with the constantly evolving features and technologies the website offers – like many non-profits are finding themselves – the resource center keeps them in the loop and tailors that information for their specific needs.

In addition to positioning itself as a go-to resource, the page also spotlights nonprofits and individuals who are successfully using the social network to accomplish their goals and make a difference. Its wall features regular posts that highlight specific stories about their experiences, they call “Best of Facebook Stories”. The regular posting is a truly inspiring part of the center that helps build a community around nonprofits on Facebook, as well as leverage each other for support.

Are you a non-profit that has been using Non-profits on Facebook or do you have other social media resources you've found helpful? Let us know in the comments below or tweet us @iexposure.

Photo by Howard Lake and licensed through Creative Commons.

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