above the fold (content strategy)

If You’re Local, Think Mobile

posted by: Camella Mendez - 07.31.2012

Local businesses need to be more conscious than ever before about optimizing their websites for mobile search. This isn t only because the mobile market is booming (ahem, and it certainly is.) It has much more to do with local user trends that have emerged out of this boom. This… > Full Article

Ecommerce: The 4 Expectations of the 'Hyper Consumer'

posted by: Camella Mendez - 06.18.2012

The growth of ecommerce has cultivated a new kind of consumer slowly becoming the norm. Rather than refer to them as consumer 2.0 , around here let's refer to this growing persona as the hyper consumer. What is 'hyper' about today's consumers? Gone are the days when online retailers could… > Full Article

• STATS: What You Need To Know About The State Of Mobile

  Mobile Internet use and mobile development is moving at breakneck speeds. It's hard enough to keep up with the latest apps. (Angry Birds is over, people. Wait. Right?) It's even harder to keep up with how users are accessing the… > Full Article

• A Quick Guide to QR Codes and Content

  From roadside billboards to the insides of magazines, QR codes are becoming a significant part of marketing strategies all over the world. Chances are you've seen them popping up everywhere and probably wondered at some point what they are for.… > Full Article

• A Webinar Roundup: 12 Conversion Killers

  Last week I had the opportunity to listen to an insightful webinar hosted by Sonia Simone of Copyblogger Media. 12 Things That Kill Conversions was featured as part of a series of mini workshops marketed alongside the blog's Authority Rules… > Full Article

• 9 Things Websites Can Learn From Magazines

  I know what you re thinking. Are you kidding me? Magazines are dead. There's not much to learn from an industry that is rumored to be crumbling under the weight of of free content on the Internet. Well, for one… > Full Article

• The 6 Super Powers of Functional Web Content

  There are many reasons why great content is so important to the success of today s websites. That's because it has grown to serve several purposes. The content on your website should do more than just welcome your visitor and… > Full Article

• 5 Ways to Ensure a Happy Marriage Between SEO and Content Strategy

  Getting the best use out of a website s content is one of the key principles behind an effective content strategy. And from an SEO s perspective, making the most of a website s content means populating it with keywords… > Full Article

• Essential Steps For Web Writing

  If you ask me, web writing is the best thing to happen to non-writer writer types since spell check. It's also the worst thing to happen to meaningful content on the Internet... well, since the Internet. Writing for the web… > Full Article