It's always nice to have something seemingly complicated, such as how Google crawls the web, explained clearly and simply. In this video overview, the head of Google himself, Matt Cutts, quickly explains how the search engine indexes web pages and how it determines which websites are the most relevant to… > Full Article
We're super excited to share that we'll be hosting MnSearch's April event on April 24, 2012, featuring Vertical Measure's president, Arnie Kuenn. Arnie is widely recognized as an expert in the search industry and we are more than psyched to hear the insight he's planning to drop on all of… > Full Article
-
Ask any SEO professional and they will tell you that link building is crucial to the success of any online marketing campaign. Despite this, many organizations neglect their inbound link profile, likely a result of the ambiguous and complex nature… > Full Article
-
Late last year, Google rolled out a change in the layout of their local search results. What happened was a more visually appealing page that provided a lot of opportunities for business owners to make their local search results more… > Full Article
-
Links act as a major form of currency on the web. When you boil it down, the more quality links you have pointing to your website, the better your website will rank in search engines like Google and Bing. That… > Full Article
-
A few months ago I wrote a post about the importance of claiming a business profile on Google+. Since that post was published, Google s social network has only grown larger and more relevant to ranking in the search engine.… > Full Article
-
This is part one in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part two! I wanted to cram everything into a single post here, but I figured that… > Full Article
-
There aren t any recent posts out there that discuss the value of creating videos that are optimized for YouTube, Vimeo and other video sharing sites. However, I think this topic deserves an update, since video is still a very… > Full Article
-
What Does Google Encryption Mean? Back in October Internet marketers suffered a seemingly tremendous blow at the hands of Google (as they do every so often.) The search engine announced it would begin encrypting search data for users who were… > Full Article
-
Google has been keeping SEOs and other digital marketers on their toes more than usual over the past month or so. It seems every few days, they've made an announcement about changes to the search engine that are expected to… > Full Article
-
I've noticed that I'm incredibly drawn to local work. Maybe that's due to my locale, or maybe that's due to my engaging nature. Regardless of cause, it's no secret that Scott loves local. In case you missed it, I recently… > Full Article
-
In an email to Wired last week, Google confirmed the +1 button it unveiled back in March of this year will begin to have more relevance to a website's search engine ranking. Up until this announcement, Google's +1 button allowed… > Full Article
