"Jeff, I wanted to send you an email thanking everyone at Internet Exposure for all of your help in creating and launching our new site. All of the "behind the scene" folks did an amazing job managing the project, me, my crazy last minute ideas, deletions and visions, and my staff. Their patience, time, explanations and creative vision made our site amazing! I am so happy with everything. Thank you! Thank you! Thank you!"
- Amie Burill, Burnsville Convention & Visitors Bureau
Micro sites or mini sites are designed to bring special attention to a promotion, activity or product launch. They can step outside the bounds of your main website and narrowly focus on the message. A growing trend increasing in acceptance over the years useful for product launches, contests, virial marketing efforts or user generated content.
Micro sites are also used as landing pages for Search Engine Marketing (SEM) efforts. When a user clicks on a Pay Per Click (PPC) advertisement, they are brought to a website specifically targeting a keyword phrase and providing targeted information. Typically, it results in higher conversion rates for your campaign. Cool, huh?
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