
Both. Flash generates a high level of interactivity and opens browsers to exceptional creative possibilities. Moving image galleries, videos, and serving up content with a twist will capture the attention of your audience. Navigating through the pages within your site doesn't have to be just a point and click process. Flash enables navigation design to become an interactive journey throughout a website. Web design with Flash animation isn't just about making a site look good; it's part of the creative and interactive strategy.
Now the naughty part. Flash done incorrectly can place artificial barriers to your marketing efforts. Most search engines still have a hard time deciphering an all Flash website and this will harm your website rankings.
Being all naughty may not cause you to lose sleep at night due to your marketing plan not relying on Google, Yahoo and MSN. But, for a lot of our partners, it does matter.
Our approach is to use Flash embedded within HTML pages. This allows Google and our other Search Engine friends to properly record your website and drive users to specific pages within your site. Make sense? We think so.
"Just for the record, you guys are superstars! Keep on rockin' on! Everything looks awesome and we are getting a lot of great feedback from everyone who has seen our new website."
- Big Al, Visual Impact

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