paid search marketing

Paid Search Marketing

Often referred to as simply, search engine marketing (SEM), paid search marketing is the fastest way to position your company on the front page of Google, Yahoo, or MSN. You set your own daily and monthly budget limits, maximum cost per click, and which keyword phrases your ads will be shown for.

Paid Search Management

We shared with you our strategies for optimizing for search engine optimization and similar techniques can be applied to a paid search marketing campaign. Each element of a paid search marketing link that is placed on a search engine result page can be optimized to attract more of the right people to your website. Text ad headlines, body copy, and the display link are all enticing pieces that must reflect your brand, search strategies, and what the user is searching for. Practice doesn’t make perfect, it makes smart advertising.

Paid Search Copywriting

Paid search marketing ads are nowhere near as interactive and fun as your website, but that doesn’t mean that the ad copy shouldn’t be creative. We work within the standard character limits to create compelling copy that is keyword focused and reflected of your brand image. We’ve also mastered all the Google guidelines and regulations for paid search advertising. With keyword research, proper targeting, and creative energy to burn, we’ll design and manage your paid search marketing campaign so you can focus on responding to leads, not trying to find them.

Landing Pages

We believe paid search marketing is a process that begins with a search, continues with a click, andends with a conversion. Our in-house design talent works with our marketing team to create landing pages that arespecific to the keyword phrases that are included in your paid search marketing campaign. With customized landing pages, users will be presented with a page with information specifically about the term that they searched for. Landing pages increase time spent with your website content and online leads.

Conversion Tracking

Advanced web tools have given us the ability to track users and evaluate how they are finding websites, navigating through them, and when they leave. With popular web traffic resources and our own custom user behavior tools, we can place conversion value on several elements of your website. Once a user clicks on your paid search link we can track what pages they viewed, how many videos they watched, and if they filled out contact information. Our approach to paid search marketing conversion tracking will give you deeper insights into your web traffic and online marketing strategy.