Search engine optimization (SEO) is the process of structuring website elements to appeal to visitors and search engines. Our background in web development and the strength of our interactive design team are combined to create websites that appeal to both of these important audiences. With patience and the right strategy, we can move your website up the search ranks.
What you’re selling may not be what people are searching for. You may have shelves full of soda, but what if your target audience is searching for pop? Before we start any search engine optimization project we use a variety of tools to research keyword terms, how popular they are, and how your competitors are using these phrases. From there we’ll lay out the strategy to match the keywords on your website with the phrases your market is searching for.
Search engine optimization projects cater to website visitors and search engines. It is our goal to give users an experience that they’ll remember with intuitive navigation and descriptive content. Even though search engines are referred to as web spiders, or crawlers, they have no eyes to spot great design. They thrive on the ability to move through a website quickly without any obstacles. Whether we’re building a website from the ground up, or acquiring an existing design, we can modify the underlying structure to keep search engines coming back for more.
Fresh and unique content is search engine optimization strategy for attracting a variety of website visitors, including search engines. We’ll also position this content so that every individual topic that is included in the website is equally represented for your audience. We don’t care if you update your website every day or once a decade, new content will alert search engines that something new and interesting is happening with your website. It’s their invitation for a return visit, and no need to be upset when they start making weekly appearances!
We’ll help design and structure your website to be popular among website visitors, but search engines value different elements when determining the popularity and credibility of a website. Links connect websites throughout the Internet and serve as content descriptions for search engines. For example, this link to our paid search marketing section will indicate to search engines that the page associated with that link is about paid search marketing. The more websites that are connect to your website through links, the more likely search engines will be to find you. Kind of like reverse hide and seek. And with much less counting.
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