Day Block Brewing is a brewpub focused on all things craft-made and locally sourced. Serving specialty pizzas with inventive matchups of flavor, along with local craft beer and unique appetizer selections, the brewpub needed to create a website to show off their unique personality and a marketing plan to drive online and foot traffic.
A Unique Niche in the Local Craft Beer Scene
Being a newcomer to the growing Twin Cities craft beer scene can be intimidating; competition is fierce and there is certainly no void of local competitors. Marketing the brewery’s unique selling points prominently was key, along with designing a user-friendly website to drive customers to. Recently, the site became mobile responsive to address Google’s new guidelines for mobile friendliness and to lend users the best user experience possible.
From the Ground Up
As a brand new business, Day Block Brewing needed design and marketing plans from the ground up. This included a web design which reflected their vibrant personality and a CMS solution which allowed for frequent changes to their menu selections and their in-house live music events. They also needed assistance with their marketing strategy across all avenues. This included copywriting, branding, social media planning, paid advertising and search engine optimization. Internet Exposure used their expertise in CMS development, web design and online marketing to create a customized plan to ensure the brewery’s future success. The website was taken to a new level recently, when it was given a full facelift which allows for optimal viewing on mobile devices.
Greater Online Visibility
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