Working with a long time client, we created a new website for one of their divisions in the hot melt industry. With a focus on search marketing and e-commerce optimization, hotmelt.com found success in a competitive industry, ranking for long-tail keywords almost immediately after launch.
Hotmelt.com speaks a large audience, ranging from hobbyists to industrial manufacturers so the messages had to be specific. We set up landing pages for certain categories that required a softer sell and more explanation. We also created easy to use product pages that both highlighted the products, and offered related products for increased shopping cart values.
Hotmelt.com runs off of an open source e-commerce admin system, allowing our client to edit product information, add blog content, and create landing pages when necessary. They also control all of the marketing and promotion banners through the same tool. This is important since products often change, and new items need to be advertised as they are released. New functionality is always being created to suit their needs, but they have complete control of the content on the site when they need it.
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