site detailsabout the client
Home Sweet Home is a small Caribbean resort nestled on the cliffs of Negril, Jamiaca's West-End. Unlike a mega-resort chain, the picturesque hotel features a casual and peaceful environment with personal attention paid to each of its guests. The owner of Home Sweet Home challenged us with reflecting the resort's laid back, boutique atmosphere in its website design. Our design team created an engaging platform that truly reflects the breathtaking and colorful resort setting. They approached the site's design and content in a way that makes it easy for visitors to imagine themselves on a relaxing getaway at Home Sweet Home Resort.
marketing meets irie
The resort's old website had not had an upgrade for many years and was starting to show its age. Our design and development team used HTML 5 and some clever custom CSS and JavaScripts to get it up to date. The client wanted to integrate its social media marketing channels with the new website, so our designer had some fun "Rasta-rizing" their Twitter and Facebook icons (Get it?). Our marketing team then jump-started Home Sweet Home's Twitter profile by creating a custom background, bio, a bank of tweets and a Twitter handbook that the resort's management could use as a guide for future posts and activity. And with a fresh start, our SEO marketing team was able to greatly enhance the way the website was picked up by the most popular search engines.
no problem mon
We wanted Home Sweet Home to begin using its new website immediately, so we transferred their existing reservation system to deliver them a seamless transition to the new platform. We also highlighted the reservation application in several well-thought out calls to action on the new site, which will help increase booking leads and conversions for the resort.
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