about new spaces

New Spaces is a design and build remodeling company operating throughout the Twin Cities. This family-owned, award-winning business has been in existence since 1980. They are committed to providing outstanding service throughout the entire remodeling process. New Spaces has a team based approached to remodeling project. They allow customers direct access to their team of designers, carpenters, and Production. New Spaces approached Internet Exposure to redesign their website in 2006. After assessing their current situation we came up with a comprehensive plan that included a site redesign, admin development, and search engine marketing services.

form and functionality

Another critical task for this project was to convey the knowledge, craftsmanship and interior design skills that New Spaces has to offer. Those three items require a balance of imagery, interactivity, and copywriting. To create that balance we added an interactive video Q & A Session. This content positions New Spaces as a thought leader in their industry and allows the end user to become more intimate with their process. We also updated their Flash portfolio pieces to allow hover points that convey valuable pieces of information without taking away from the image. This content also helped with natural search engine marketing.

designed for local search

Internet Exposure approached this site redesign with an SEO mind set. Our first step was to review the existing website to see how search engine friendly it was. We then reviewed the websites of New Spaces competitors to assess their position in the industry. With research in hand and a sound plan established - we created a Google Ad Words campaign that pushed qualified traffic to their site. This plan also included the use of banner ads on local media websites.