about the client

Paradeofhomes.org is the consumer-oriented website by the Builders Association of the Twin Cities (BATC). This association presents the Parade of Homes Spring Preview, Spring Remodelers Showcase, EasyStreet, the Fall Showcase as well as the Fall Remodelers Showcase. The Parade of Homes website provides information about new homes and remodeling projects in the Twin Cities as well as free consumer seminars and audio home tours.

complete redesign with custom Flash animation for every showcase

In working on a complete site redesign, we were mindful to carryover the idea behind searching for homes on the site, but implemented a much more intuitive and user-friendly approach. This site features rich interactive components and a simple menu that helps visitors find useful links and content. We created a design that was consistent with outside advertising efforts and incorporated the updated identity components.

In addition to presenting a professional image to consumers the site also acts as a resource to help visitors find builders and remodelers that are perfect for whatever job they have in mind!"