above the fold (articles for tag: content)

How to Optimize Video Content for Search Engines

posted by: Camella Mendez - 01.30.2012

YouTube is the second largest search engine on the Internet.

There aren t any recent posts out there that discuss the value of creating videos that are optimized for YouTube, Vimeo and other video sharing sites. However, I think this topic deserves an update, since video is still a very effective and popular marketing channel in 2012. In fact, YouTube… > Full Article

3 Recent Google Changes and What They Mean For Your Marketing Strategy

posted by: Camella Mendez - 11.08.2011

Google rolls out changes that favor “fresh” content and popular commenting platforms, and adds Adwords at bottom of search results.

Google has been keeping SEOs and other digital marketers on their toes more than usual over the past month or so. It seems every few days, they've made an announcement about changes to the search engine that are expected to have a drastic impact on web rankings and search results.… > Full Article

• Simple Steps That Will Make Your Website More Mobile Friendly Right Now

  Chances are you ve been contemplating the mobile friendliness of your website. In fact, you ve probably tested it out on a gadget or two only to find that it s a painful experience. A tipping point is building in the mobile market. Several new… > Full Article

• The 6 Super Powers of Functional Web Content

  There are many reasons why great content is so important to the success of today s websites. That's because it has grown to serve several purposes. The content on your website should do more than just welcome your visitor and tell them who you are.… > Full Article