Many treasures await those businesses that make their mark on the local search map. This panel of speakers will outline the best ways to get started.
This month's MnSearch event, hosted on the second floor of our headquarters in the Mill District of downtown Minneapolis, is a must for SEOs looking to have a visible impact on local search results for their clients. As mobile search overtakes the desktop more and more every day, it's absolutely…
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This event takes place on the 2nd floor of our headquarters in the Minneapolis Warehouse/Mill District
It's time for another great MnSearch event here at our Minneapolis headquarters this Wed., March 27 from 6-7:30pm. This month's topic focuses on a somewhat new concept emerging on the SEO scene - retargeting. This is your chance to learn the basics (and even some advanced practices) on retargeting from…
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In a nutshell, Facebook's new feature, Graph Search, is essentially a search engine that provides specific information through the filter of your Facebook friends. Here's what I mean: Need a recommendation for a hair salon in LA? - Graph Search will return the LA hair… > Full Article
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It's that time again. We're hosting yet another great MnSearch Event tonight, Feb. 27, from 6pm-8pm at the Day Block Event Center in downtown Minneapolis. This time, guest speaker John Doherty of Distilled will be covering content marketing. In fact, this session is actually titled,… > Full Article
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We'll be hosting yet another awesome MnSearch SEO event on the second floor of our headquarters here in Minneapolis on Wednesday, January 30, 2013 from 6-8pm. Not only will this be a great opportunity to meet and greet other members of the Minneapolis SEO community,… > Full Article
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iE is once again hosting MN Search's Search Snippets event on Wednesday, October 24, from 6-8pm. (Presentations begin at 7pm) With holiday shopping season just around the corner, there's no better time to discuss this month's topic - SEO E-commerce . The panel of guest… > Full Article
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Local businesses need to be more conscious than ever before about optimizing their websites for mobile search. This isn t only because the mobile market is booming (ahem, and it certainly is.) It has much more to do with local user trends that have emerged… > Full Article
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Here's an informative, 10-minute video on everything Google says small business owners should know when launching their websites. Maile Ohye, a lead developer at Google walks new business owners through an SEO-friendly website set up and even offers tips on content strategy and calls to… > Full Article
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The growth of ecommerce has cultivated a new kind of consumer slowly becoming the norm. Rather than refer to them as consumer 2.0 , around here let's refer to this growing persona as the hyper consumer. What is 'hyper' about today's consumers? Gone are the… > Full Article
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Whether you are SEO savvy, or have no idea what SEO is, (Ahem, it s a little thing that stands for search engine optimization or rather, making sure your website can be found in Google), outsourcing the most critical pillar of your marketing program can… > Full Article
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It's always nice to have something seemingly complicated, such as how Google crawls the web, explained clearly and simply. In this video overview, the head of Google himself, Matt Cutts, quickly explains how the search engine indexes web pages and how it determines which websites… > Full Article
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We're super excited to share that we'll be hosting MnSearch's April event on April 24, 2012, featuring Vertical Measure's president, Arnie Kuenn. Arnie is widely recognized as an expert in the search industry and we are more than psyched to hear the insight he's planning… > Full Article
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Ask any SEO professional and they will tell you that link building is crucial to the success of any online marketing campaign. Despite this, many organizations neglect their inbound link profile, likely a result of the ambiguous and complex nature of link building. It can… > Full Article
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My Austin-based tech startup, SpareFoot, threw a big party during SXSW Interactive this year. Going in, we knew it was an opportunity to get our name on the tech map, and that it could support our developer recruitment efforts. We also considered what a party… > Full Article
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Late last year, Google rolled out a change in the layout of their local search results. What happened was a more visually appealing page that provided a lot of opportunities for business owners to make their local search results more interesting to potential customers. In… > Full Article
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Links act as a major form of currency on the web. When you boil it down, the more quality links you have pointing to your website, the better your website will rank in search engines like Google and Bing. That s because each link from… > Full Article
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A few months ago I wrote a post about the importance of claiming a business profile on Google+. Since that post was published, Google s social network has only grown larger and more relevant to ranking in the search engine. Google+ now boasts 90 million… > Full Article
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Bacon and eggs. Batman and Robin. Bread and butter. Some things are just meant to go together. But what about SEO and web design? In your eagerness to get your company to the top of the search engines, you may have overlooked one of the… > Full Article
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This is part one in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part two! I wanted to cram everything into a single post here, but I figured that would be much too long… > Full Article
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Inbound marketers are all abuzz about the increasing value of Pinterest for niche industries. This relatively new image-based social network can be a boon to brands in the food and beverage industry and retail markets, such as home goods, health and beauty, fashion, art, interior… > Full Article
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There aren t any recent posts out there that discuss the value of creating videos that are optimized for YouTube, Vimeo and other video sharing sites. However, I think this topic deserves an update, since video is still a very effective and popular marketing channel… > Full Article
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What Does Google Encryption Mean? Back in October Internet marketers suffered a seemingly tremendous blow at the hands of Google (as they do every so often.) The search engine announced it would begin encrypting search data for users who were logged into Google. Dubbed SSL,… > Full Article
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It's safe to say Google+ is not going anywhere anytime soon. Just as the social network launched its new Business Pages feature, Google+ also experienced an increase in traffic, user interaction and the time people are spending there for the month of October. This post… > Full Article
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Google has been keeping SEOs and other digital marketers on their toes more than usual over the past month or so. It seems every few days, they've made an announcement about changes to the search engine that are expected to have a drastic impact on… > Full Article
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In an email to Wired last week, Google confirmed the +1 button it unveiled back in March of this year will begin to have more relevance to a website's search engine ranking. Up until this announcement, Google's +1 button allowed a user to approve content… > Full Article
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As a relatively recent addition to the Internet Exposure team, I tend to have to explain to family and friends exactly what it is that I do here. I m sure other SEO s have been in my shoes it can get quite difficult explaining… > Full Article
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Since this first post got some significant attention, I felt that it was time for an update. So, here it is - this process really works. As of a few days ago, I managed to score Mike Blumenthal a place label. I was following up… > Full Article
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A couple of days ago Google allowed webmasters to embed its +1 button on any website. Like other social share tools, the button can be added anywhere, from the end of a blog post to the top of any web page. However, unlike traditional share… > Full Article
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Thanks to our friends at WebProNews, we now have additional insight into Google's most recent iteration of its algorithm. Matt Cutts, head of WebSpam at Google, fielded questions in a live chat with webmasters. Interestingly, this update wasn't a function of Google's WebSpam division, who… > Full Article
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It really started with Amazon.com. Finally, people all over the world could feel secure in going online to purchase an ever increasing array of products. It was easy to search for, select, pay for and have your purchases shipped to you in moments. While the… > Full Article
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If you have a Google account, you may have noticed the search engine getting even more personal over the past couple of months. Well, yesterday they announced a new nudge into the social search space with Google +1. Many people are calling this the answer… > Full Article
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Good web design is important for SEO. The reason is that web design and SEO both play key roles in turning potential customers into qualified leads. SEO and Design Have the Same Goals SEO gets you in front of a targeted audience the goal of… > Full Article
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There are many reasons why great content is so important to the success of today s websites. That's because it has grown to serve several purposes. The content on your website should do more than just welcome your visitor and tell them who you are.… > Full Article
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Here at iE, we talk to our clients often about what social media can do for their businesses, online and off. Most of the time we find they know they should be using those channels, but they re not quite sure how. The value of… > Full Article
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Getting the best use out of a website s content is one of the key principles behind an effective content strategy. And from an SEO s perspective, making the most of a website s content means populating it with keywords to drive traffic. Two very… > Full Article
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A big part of making your site successful in the search engines is approaching it in the right way. The more time you can spend in the planning phases of a website the better, but there s still plenty of opportunity to adjust and expand… > Full Article
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Using an online newswire to distribute a press release is an effective way to promote awareness of your company and drive website traffic. But before you spend hundreds of dollars sending out digital releases, you should tailor your tactics to garner the most exposure. By… > Full Article
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Free listings on Internet yellow pages (YellowPages.com, SuperPages.com, Yelp.com, etc.) and local business review sites are valuable for your company. In fact, it s possible to triple your exposure in the search engines even if you re ranking first in Google. The free listings help… > Full Article
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You probably read last week Google and Verizon met behind closed doors to hack out a deal on web pay tiers. And according to the New York Times, the two giants are nearing an agreement that could allow Verizon to speed some online content to… > Full Article
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When people first learn about SEO, they often dream about ranking for the broadest industry terms or the highest volume terms. This is because they equate SEO with getting tons of website traffic and visibility. Don t get me wrong search engine optimization is about… > Full Article
