We culled data from several reputable sources on the web to create our first ever infographic about digital moms. Not Yo' Mama's Mama is an info-packed story about the modern moms we love and adore. You can embed this infographic on your blog or website. Simply copy the below code…
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Using Pizza Hut as an example, this post will show you just how quick, free and easy it is to find out what your customers are saying about you on the Internet. PS: We like pizza. And food in general.
This is part two in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part three! Part One covered how to find those that are linking to you online. Part Two is going to cover how to monitor those that…
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A few months ago I wrote a post about the importance of claiming a business profile on Google+. Since that post was published, Google s social network has only grown larger and more relevant to ranking in the search engine. Google+ now boasts 90 million… > Full Article
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Bacon and eggs. Batman and Robin. Bread and butter. Some things are just meant to go together. But what about SEO and web design? In your eagerness to get your company to the top of the search engines, you may have overlooked one of the… > Full Article
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Inbound marketers are all abuzz about the increasing value of Pinterest for niche industries. This relatively new image-based social network can be a boon to brands in the food and beverage industry and retail markets, such as home goods, health and beauty, fashion, art, interior… > Full Article
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It's no secret that a top priority for many businesses is to provide their potential and current customers with top-notch support. By utilizing social media technologies, companies of all sizes can help solve problems, answer questions, and generally offer guidance in a public manner. As… > Full Article
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You may have heard the phrase Pin it! already especially if you are often around twenty and thirty-something year old women. When I heard Pin it in casual conversation more than once is when I realized the relatively new image-based social network, Pinterest, was hitting… > Full Article
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Over the next few weeks, Twitter will roll out a new enhanced profile for business pages. Twenty-one fortunate companies including Disney Pixar, Coca Cola, Best Buy and Bing will be the first to test out the new Twitter business pages. The only real thing you… > Full Article
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It's safe to say Google+ is not going anywhere anytime soon. Just as the social network launched its new Business Pages feature, Google+ also experienced an increase in traffic, user interaction and the time people are spending there for the month of October. This post… > Full Article
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Google has been keeping SEOs and other digital marketers on their toes more than usual over the past month or so. It seems every few days, they've made an announcement about changes to the search engine that are expected to have a drastic impact on… > Full Article
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I'm currently in Europe. There are two things that make this fact relevant to my blog post. For one, I have been riding trains and subways over the past two weeks like you wouldn't believe. In my travels around places like Paris, London and Stockholm,… > Full Article
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Now that the dust has settled from all of the new feature-induced hysteria that followed the f8 conference, we thought it might be a good time to round up some of Facebook's most recent changes specifically related to its Pages and how they might affect… > Full Article
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There are some undeniable new statistics that came out of Crowdspring last week that further defines the concrete, measurable impact social media is having on small businesses all over the country. Though 75% of businesses are experimenting in some capacity with social media platforms --… > Full Article
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In an email to Wired last week, Google confirmed the +1 button it unveiled back in March of this year will begin to have more relevance to a website's search engine ranking. Up until this announcement, Google's +1 button allowed a user to approve content… > Full Article
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Google+ is Google s third foray into the realm of social networking. In true Google fashion, Google+ launched last week as an invite-only network. Yours truly managed to score an invite (via Facebook, ironically) in the few hours that they were initially open, and passed… > Full Article
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A couple of days ago Google allowed webmasters to embed its +1 button on any website. Like other social share tools, the button can be added anywhere, from the end of a blog post to the top of any web page. However, unlike traditional share… > Full Article
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As a Minneapolis-based company, we love the city that surrounds us. Sure, you ve heard it all we re one of the healthiest cities in the US, as well as the most bike-friendly city in the nation (take that, Portland!). We're also one of the… > Full Article
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Do you ever feel like some industries aren t keeping up to speed with what s happening in the world around them? It s certainly quite common, and it usually signals an inability to adapt to market needs, resulting in an inevitable collapse of the… > Full Article
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LinkedIn's new company pages recently came out of beta. The new company page is different from the old in that it allows businesses many new features it previously lacked. These include some of the functional elements of a Facebook business page combined with the ability… > Full Article
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This is a good time for marketers who like cold, hard data. Why, you ask? Well, it s right around the time that Michael Stelzner and his crew at Social Media Examiner released the 2011 Social Media Marketing Industry Report. If we could sum up… > Full Article
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Good news for anyone publishing interactive content is here. The new Facebook Like Button at the end of your blog posts or other web pages will now post the headline, URL and first sentences of content into a user's news feed when they hit it.… > Full Article
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The same five or six companies are heralded over and over for doing social media right. When you re a Starbucks, Victoria s Secret or Coca Cola, it can be difficult to do things wrong (though it happens!) Ahem, Southwest. However, there are a number… > Full Article
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Here at iE, we talk to our clients often about what social media can do for their businesses, online and off. Most of the time we find they know they should be using those channels, but they re not quite sure how. The value of… > Full Article
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Whether you re a non-profit promoting an event or cause, or you're the creator of a ground breaking mobile app, you need influential people within your market to vouch for you. On the Internet, we call them social media influencers and they re a huge… > Full Article
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By now you ve read it a thousand times, on nearly every online marketing blog, Twitter stream, Facebook page, what have you. Social media is an extremely useful medium for brand monitoring and engagement. But what does that really mean and how do you do… > Full Article
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Social media ROI is a hard sell. Sometimes while talking to prospects about investing in social media they look at me like I'm trying to sell them really expensive hugs. Yeah, a community around my brand would be great. I'm all warm and fuzzy inside,… > Full Article
