iE Insights

Gamification: The Next Gen Solution for Interactive Web Design

2016-01-28T16:55:33Z

Do you have a hard time connecting with your target audience on your website? Is your existing training program falling flat? Are you unable to effectively capture your team’s interest & foster employee engagement?

What is Gamification?

Gamification has increased immensely in popularity. It applies unique game design elements, such as custom quizzes, training interfaces and interactive elements, throughout your website. These interactive features help to drive engagement, encourage active learning and foster friendly competition.

Conversational Shopping: The Latest Revelation in eCommerce

2016-03-14T19:04:07Z

It’s no secret that there is an art to capturing people online and on their mobile devices to make a purchase. In a world of organic search, Google Adwords and product listing ads, search engines offer these methods for increasing your online sales, and winning business over your competitors. The latest (and most exciting) revelation in online shopping comes with the Google’s announcement of the development of “conversational shopping.”

Photo: Jack Moreh

Google Plus is Dead. Google Reviews Are Not.

2016-02-11T18:47:24Z

Online reviews are an integral part of an internet marketing strategy. Future, potential customers turn to sites like Google, Facebook and Yelp everyday seeking out information on the best local businesses. With the death of Google Plus, the ability for your customers to leave reviews on Google has gotten trickier.

Microsoft Edge. Cortana. What Does It Mean For Search Marketers?

2016-01-14T15:29:03Z

Hey, Search Marketers. It’s Time to Get Acquainted with Microsoft Edge and Cortana.

In case you hadn’t heard, Microsoft Edge is the new web browser developed by tech giant Microsoft, now included within all Windows 10 operating systems. Edge will replace long-time browser Internet Explorer as the default web browser, but Microsoft says they will keep Internet Explorer up and running to best serve “enterprise customers.”

4 Proven Ways to Get More Likes on Facebook

2015-10-28T21:03:20Z

We like you. Make sure customers do the same on Facebook.

Even brands with thousands of fans sometimes have trouble getting their fans to interact with them on Facebook. From huge consumer brands, to small B2B companies, getting Likes, shares and comments on post is sometimes equally challenging.

How Facebook Graph Search Works

2015-10-28T21:11:24Z

Facebook's search engine, Graph Search, provides results filtered based on the activity of your Facebook friends.

In a nutshell, Facebook's Graph Search is a search engine that provides specific information through the filter of your Facebook friends.

The Difference Between a Mobile Website and a Responsive Website

2015-10-29T16:47:23Z

Mobile web design and responsive web design are often mistaken for one another, but they are drastically different ways to approach a mobile strategy.

Every day, you probably access the web via several devices. You may use a desktop at work, your cell phone on your lunch break, and your iPad while you’re back at home doing online shopping or watching television.

Rails 4, Turbolinks, and Delegated Event Handling in jQuery

2015-10-29T20:36:30Z

Hey Devs, If you know of a better way to handle this particular issue, please share in the comments below!

If you've been paying attention to Rails edge or following the release of Rails 4, you are no doubt aware of one of the more flashy features: Turbolinks. From the Turbolinks readme: "Turbolinks makes following links in your web application faster. Instead of letting the browser recompile the JavaScript and CSS between each page change, it keeps the current page instance alive and replaces only the body and the title in the head."

How to Tell When People Are Talking About You Online (Part 3)

2015-10-29T19:43:53Z

This post will tell you how to find tweets to your website which fail to mention your company's Twitter handle.

This is the third and final part in a three-part series that will give you tips for easily monitoring your brand’s reputation online.

5 Things to Make Your Google Places Preview Stand Out From the Rest

2015-10-29T17:57:27Z

Your first move in attracting more attention on Google is to claim your business listing. If you've already done that, this post will show you how to use your listing to attract new business.

Revised: November 3rd, 2015

Frequently, Google rolls out a change in the layout which reconfigures the layout of the local search results. Usually this happens to provide a more visually appealing page, to provide searchers with more relevant information or so Google can watch SEOs and business owners squirm (just kidding).

How to Tell When People Are Talking About You Online (Part 2)

2015-10-29T21:04:13Z

Using Pizza Hut as an example, this post will show you just how quick, free and easy it is to find out what your customers are saying about you on the Internet. PS: We like pizza. Especially, free pizza Mondays from Day Block Brewing Company.

Revised: November 5th, 2015

This is part two in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part three!

How to Tell When People Are Talking About You Online (Part 1)

2015-10-29T20:01:38Z

This post is for those that blog, network, and share online, and could use help figuring out if they’re gaining any traction.

This is part one in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part two!

I wanted to cram everything into a single post here, but I figured that would be much too long for anyone to actually read it. So, I’ve decided to do something that we haven’t done before on our blog– a series of posts.

HOW TO: Get a Google Places Label

2015-10-29T18:17:07Z

Internet Exposure. Officially on the map.

Revised: October 30th, 2015

You've all seen this before. You're exploring Google Maps, and you see businesses that are listed directly on the map. Have you ever wondered why some businesses show up with their own label, while others don’t? Well, you're not alone.

A Step-By-Step Guide to Designing an iPhone App Icon

2015-10-29T16:35:50Z

When designing app icons for an iPhone or iPad, which both have black backgrounds, remember to use color.

I don't think introductions are necessary, so let's just jump right in.

We will be designing an icon in Adobe Illustrator at the largest icon size needed, which is 512px by 512px. You can easily scale to smaller sizes using the batch process in Photoshop once your icons are complete.

Now, on to the 1st step.

Essential Steps For Web Writing

2015-10-29T16:54:05Z

If you're writing for the web, your content must follow trends related to how people read on the web.

If you ask me, web writing is the best thing to happen to non-writer writer types since spell check. It's also the worst thing to happen to meaningful content on the Internet... well, since the Internet.