Knowledge is Power

INDUSTRY INSIGHTS


Staying in the loop on all things web can be quite a task. We're here to offer you valuable industry insights-information you can use to become more successful when it comes to web design, web development and internet marketing.

Microsoft Edge. Cortana. What Does It Mean For Search Marketers?

Hey, Search Marketers. It’s Time to Get Acquainted with Microsoft Edge and Cortana.

In case you hadn’t heard, Microsoft Edge is the new web browser developed by tech giant Microsoft, now included within all Windows 10 operating systems. Edge will replace long-time browser Internet Explorer as the default web browser, but Microsoft says they will keep Internet Explorer up and running to best serve “enterprise customers.”

Read ➞

5 Things to Make Your Google Places Preview Stand Out From the Rest

By iExposure |
Make your listing stand out

Your first move in attracting more attention on Google is to claim your business listing. If you've already done that, this post will show you how to use your listing to attract new business.

Revised: November 3rd, 2015

Frequently, Google rolls out a change in the layout which reconfigures the layout of the local search results. Usually this happens to provide a more visually appealing page, to provide searchers with more relevant information or so Google can watch SEOs and business owners squirm (just kidding).

Read ➞

How to Tell When People Are Talking About You Online (Part 2)

What your customers are saying about you online

Using Pizza Hut as an example, this post will show you just how quick, free and easy it is to find out what your customers are saying about you on the Internet. PS: We like pizza. Especially, free pizza Mondays from Day Block Brewing Company.

Revised: November 5th, 2015

This is part two in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part three!

Read ➞

HOW TO: Get a Google Places Label

Set up a Google Places label

Internet Exposure. Officially on the map.

Revised: October 30th, 2015

You've all seen this before. You're exploring Google Maps, and you see businesses that are listed directly on the map. Have you ever wondered why some businesses show up with their own label, while others don’t? Well, you're not alone.

Read ➞