DURACELL, PROFRESSIONAL OLYMPICS MICROSITE
Duracell is the market leader in the professional channel. Their products provide innovative solutions in many facets for businesses, from emergency preparedness to increased productivity.
WEBSITE CONTEST GAMIFICATION
We teamed up with BI Worldwide to create a 2012 Olympic Games Sweepstakes Microsite for the Duracell Professional line. Answering a brief survey enters the website visitor into a sweepstakes for a chance to win a four-day/three-night trip for two to the London 2012 Olympic Games, or other great prizes. Consumers and Distributor Sales Representatives had separate entries. The entire website was available in English or French, as the sweepstakes was open to U.S. and Canadian residents.