MEDTRONIC, CUSTOM INTERACTIVE CONTENT
Medtronic is committed to innovating for life by pushing the boundaries of medical technology and changing the way the world treats chronic disease. By working closely with physicians around the world, they create therapies to help patients do things they never thought possible.
‘INNOVATING FOR LIFE’ CAMPAIGN ANIMATION
A new ‘Innovating for life’ campaign was launched with a variety of marketing components including a new external website. To create awareness, interest and traffic to the new site, a set of new banners was created for use on the Medtronic.com homepage. This test was conducted to explore ways to optimize banner effectiveness through messaging.
CUSTOM ANIMATED SITE CONTENT
In an effort to avoid the use of Flash animation, we developed four ‘Innovating for life’ animations using HTML5 and jQuery, so that the new banners rendered on iPads and iPhones. We also implemented special tagging on each banner so that click-through rates could be measured and effectiveness rated.