Gamification: The Next Gen Solution for Interactive Web Design

By iExposure |

Do you have a hard time connecting with your target audience on your website? Is your existing training program falling flat? Are you unable to effectively capture your team’s interest & foster employee engagement?

What is Gamification?

Gamification has increased immensely in popularity. It applies unique game design elements, such as custom quizzes, training interfaces and interactive elements, throughout your website. These interactive features help to drive engagement, encourage active learning and foster friendly competition.

Looking to invest in gamification? Request a quote to see how we can help bring the benefits to your company!

Explore Gamification

Check out these examples around the web from companies who have implemented a gamified website or online experience.

Smith Forge Hard Cider website gamification

Implement interactive training systems for sales teams. Smith Forge by Miller Coors created this website where sales reps can take quizzes, play games and have a chance to win prizes for their participation. A gamified learning game that encourages employee engagement.

Code Combat online gaming website

Develop custom learning games intended for customer education and increased engagement around a topic.Code Combat believes “If you want to learn to program, you don't need lessons. You need to write a lot of code and have a great time doing it.” They created an online interface, which makes learning to code feel like a game, making it more engaging for users.

Keep Earthquakes Weird gamification example

Keep Earthquakes Weird is a project that was introduced after severe earthquakes hit Portland, OR. The site offers a humorous take, telling users ways they can keep the Portland spirit alive. In return, driving & incentivize user behaviors that are advantageous to your brand.

What's In It For You?

Gamify your website or application to make a big difference in your engagement rates, website conversions and, ultimately, your bottom line. Here are just a few ways it may be of use to you:

  • Engage employees and customers at a higher level
  • Drive brand loyalty and customer engagement
  • Reduce the costs connected to corporate training programs & management coaching time, by letting your new interactive training program do the heavy lifting
  • Increase knowledge retention during sales training or onboarding process
  • Interact more effectively with your mobile app users
  • Incentivize user behaviors advantageous to your brand, through contests, prizes and competition

Games aren’t just for kids anymore. Whether you’re a corporate leader interested in the ways gamification can help educate your staff, the owner of a company looking to motivate your sales team or an entrepreneur with the next big idea, gamified learning and applications can fit into your world.


The gamification market is predicted to surpass $10 billion by the year 2020. (Source)

Corporate employees believe the top benefits of gamification are as follows: an increased desire to be at work and be engaged (30 percent), an inspiration to be more productive at work (27 percent) and a sharper focus on tasks (20 percent). (Source)

Gamified learning gives people the motivation they need to become active participants in the learning process while serving as an incentive for those who may be more competitive. A survey conducted by TalentLMS found the following to be true: (Source)

  • 89% of those surveyed stated that a point system would boost their engagement.
  • 82% are in favor of multiple difficulty levels and “explorable content.”
  • 62% stated that they would be motivated to learn if leaderboards were involved and they had the opportunity to compete with other colleagues.

  • Looking to invest in gamification? Request a quote to see how we can help bring the benefits to your company!