Do you have a hard time connecting with your target audience on your website? Is your existing training program falling flat because you are unable to effectively capture your team’s interest?
What is Gamification?
You may have heard of one of the latest, most exciting trends in web design: gamification. Gamification has increased immensely in popularity because it applies unique game design elements, such as custom quizzes, training interfaces and interactive features, throughout your website. These interactive features help to drive engagement, encourage active learning, and foster friendly competition.
Check out these examples around the web from companies who have implemented a gamified website or online experience.
For this website created for Smith Forge by Miller Coors, sales reps can take quizzes, play games and have a chance to win prizes for their participation.
Code Combat believes “If you want to learn to program, you don't need lessons. You need to write a lot of code and have a great time doing it.” So they created an online interface which makes learning to code feel like a game, making it more engaging for users.
In this microsite created by First Third Bank and Stand Up 2 Cancer, users are asking how they fight cancer and their responses are fed through to the live site to inspire others.
Keep Earthquakes Weird is a project that was introduced after severe earthquakes hit Portland, OR. The site offers a humorous take, telling users ways they can keep the Portland spirit alive.
What's In It For You?
Gamifying your website or application can make a big difference in your engagement rates, website conversions, and, ultimately, your bottom line. Here are just a few ways it may be of use to you:
- To engage employees and customers at a higher level
- To drive brand loyalty and customer engagement.
- To reduce the costs connected to corporate training programs & management coaching time, by letting your new interactive training program do the heavy lifting.
- To increase knowledge retention during sales training, onboarding or customer education efforts.
- To interact more effectively with your mobile app users.
- To incentivize user behaviors advantageous to your brand, through contests, prizes and competition.
Games aren’t just for kids anymore. Whether you’re a corporate leader interested in the ways a gamification to help to educate your staff, the owner of a company looking to motivate your sales team, or an entrepreneur with one of the next big ideas, gamified applications can fit into your world.
The gamification market is predicted to surpass $10 billion by the year 2020. (Source)
Corporate employees believe the top benefits of gamification are as follows: an increased desire to be at work and be engaged (30 percent), inspiration to be more productive at work (27 percent) and a sharper focus on tasks (20 percent). (Source)
The gamification of online learning gives people the motivation they need to become active participants in the learning process while serving as an incentive for those who may be more competitive. A survey conducted by TalentLMS found the following to be true: (Source)
- 89% of those surveyed stated that a point system would boost their engagement.
- 82% are in favor of multiple difficulty levels and “explorable content.”
- 62% stated that they would be motivated to learn if leaderboards were involved and they had the opportunity to compete with other colleagues.
Looking for more statistics about gamification? Head over to Talent MLS for more results from their recent gamification study.