It’s no secret that there is an art to capturing people online and on their mobile devices to make a purchase. In a world of organic search, Google Adwords and product listing ads, search engines offer these methods for increasing your online sales, and winning business over your competitors. The latest (and most exciting) revelation in online shopping comes with the Google’s announcement of the development of “conversational shopping.”
Online reviews are an integral part of an internet marketing strategy. Future, potential customers turn to sites like Google, Facebook and Yelp everyday seeking out information on the best local businesses. With the death of Google Plus, the ability for your customers to leave reviews on Google has gotten trickier.
Do you have a hard time connecting with your target audience on your website? Is your existing training program falling flat because you are unable to effectively capture your team’s interest?
What is Gamification?
You may have heard of one of the latest, most exciting trends in web design: gamification. Gamification has increased immensely in popularity because it applies unique game design elements, such as custom quizzes, training interfaces and interactive features, throughout your website. These interactive features help to drive engagement, encourage active learning, and foster friendly competition.
Hey, Search Marketers. It’s Time to Get Acquainted with Microsoft Edge and Cortana.
In case you hadn’t heard, Microsoft Edge is the new web browser developed by tech giant Microsoft, now included within all Windows 10 operating systems. Edge will replace long-time browser Internet Explorer as the default web browser, but Microsoft says they will keep Internet Explorer up and running to best serve “enterprise customers.”
Even brands with thousands of fans sometimes have trouble getting their fans to interact with them on Facebook. From huge consumer brands, to small B2B companies, getting Likes, shares and comments on post is sometimes equally challenging.
In a nutshell, Facebook's Graph Search is a search engine that provides specific information through the filter of your Facebook friends.
Every day, you probably access the web via several devices. You may use a desktop at work, your cell phone on your lunch break, and your iPad while you’re back at home doing online shopping or watching television.
This is the third and final part in a three-part series that will give you tips for easily monitoring your brand’s reputation online.
Revised: November 3rd, 2015
Frequently, Google rolls out a change in the layout which reconfigures the layout of the local search results. Usually this happens to provide a more visually appealing page, to provide searchers with more relevant information or so Google can watch SEOs and business owners squirm (just kidding).
Revised: November 5th, 2015
This is part two in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part three!
This is part one in a three-part series that will give you tips for easily monitoring your brand's reputation online. Tune in later for part two!
I wanted to cram everything into a single post here, but I figured that would be much too long for anyone to actually read it. So, I’ve decided to do something that we haven’t done before on our blog– a series of posts.