Knowledge is Power

Industry Insights

Staying in the loop on all things web can be quite a task. We're here to offer you valuable industry insights-information you can use to become more successful when it comes to web design, web development and internet marketing.

HOW TO: Get a Google Places Label

Set up a Google Places label

Internet Exposure. Officially on the map.

Revised: October 30th, 2015

You've all seen this before. You're exploring Google Maps, and you see businesses that are listed directly on the map. Have you ever wondered why some businesses show up with their own label, while others don’t? Well, you're not alone.

Read ➞

A Step-By-Step Guide to Designing an iPhone App Icon

By iExposure |
Design an iOS Icon

When designing app icons for an iPhone or iPad, which both have black backgrounds, remember to use color.

I don't think introductions are necessary, so let's just jump right in.

We will be designing an icon in Adobe Illustrator at the largest icon size needed, which is 512px by 512px. You can easily scale to smaller sizes using the batch process in Photoshop once your icons are complete.

Now, on to the 1st step.

Read ➞

Essential Steps For Web Writing

By iExposure |
Writing for the Web

If you're writing for the web, your content must follow trends related to how people read on the web.

If you ask me, web writing is the best thing to happen to non-writer writer types since spell check. It's also the worst thing to happen to meaningful content on the Internet... well, since the Internet.

Read ➞